All customers will lose access to Google's Universal Analytics interface and API starting on July 1, 2024 - HAVE YOU MADE THE SWITCH YET?

Google Analytics 4 is Google's next-generation measurement solution, and has replaced Universal Analytics. Starting on July 1, 2023, standard Universal Analytics properties stopped processing new data, and what's now important to remember is that all customers will lose access to the Universal Analytics interface and API starting on July 1, 2024.To maintain your website measurement, you'll need a Google Analytics 4 property. If you haven't already, make the switch to Google Analytics 4.

Here's How-To Switch

All customers will lose access to Google's Universal Analytics interface and API starting on July 1, 2024 - have you made the switch yet?

Top Tip for Hotels, Tourism Businesses and All Failte Ireland Members:

If you are a Failte Ireland Member there is an April Live Learning Session - Intro to GA4 on Wednesday 17th April that may be worth registering with FI's LearniFi for via your Trade Portal to earn more about all this.